In House Marketing vs Agency Marketing

When growing their company, most business owners and stakeholders will face the difficult decision of choosing between in-house or agency-based marketing. While there isn’t a right or wrong answer, each can offer different benefits depending on your business and goals. Keep reading to discover the differences and upsides of each form of marketing.

Company Culture

Generally, a company should work with marketers who are closely aligned with their business values. Typically, it is easier for an organization to find marketers who understand and share a company’s culture if they hire them from within. Full-time internal employees will likely be more invested in the company itself than an external agency. However, these team members can be expensive, and an outsourced agency will have more expertise in the market.

Range of Skills

Depending on the size and scope of the marketing strategy in your company, you may require diverse skillsets among your marketing staff. If you approach an agency for your marketing needs, they will likely have multiple staff members, each with different skills. On the contrary, building an in-house marketing department with these diverse specialities is no walk in the park. Therefore, if you are looking for a one-stop-shop for all of your marketing needs, an agency might be your best bet.

Staying Competitive

Digital marketing is continually evolving, so keeping up with trends in the industry might be difficult when you rely on an in-house marketing department. Marketing agencies thrive on staying at the cutting edge of best practice and technology, however. Therefore, if your marketing strategy relies on the latest and greatest techniques, you may be better off opting for a digital marketing agency to stay up to date.

Communication and Collaboration

The ease of communication with your marketing operatives may be a sticking point when deciding between in-house or agencies. Communication is a vital element of the smooth running of any business. With an in-house marketing team, you can easily brainstorm ideas and meet with marketers without any hassle. If you rely on an agency for your digital marketing, you will likely not communicate as effectively, which could lead to delays or crossed wires.

Ease of Expansion

Depending on the requirements of your company, you may need to scale up your marketing strategy immediately. Say, for example, that your business has begun to lose sales to a competitor thanks to their digital marketing nous. The quickest way you can respond to this will probably not be to post a job listing and hire a candidate who can help you compete. If you were to use the services of an experienced marketing agency, however, you would be able to quickly react to changes in the market and grow your company more successful.


In summary, several key differences influence why you might hire a marketing agency in Dubai or set up an in-house marketing department. Ultimately, an in-house marketing team could be expensive, whereas an agency could offer you the flexibility and growth potential that your business needs. Consider checking out an agency for your initial digital marketing needs to start your journey towards becoming a profitable business in today’s digital marketplace.