Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing…
Tag: seo marketing business
Building a Better Search Engine: Lessons From Neeva’s CEO
After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the quality of search results. Determined to prove…