What Does it Actually Take to Change into an ‘Elevated Entrepreneur?’

Whereas there isn’t a shortcut to success, there are coaches, mentors, and books that may actually assist you alongside your journey. Right this moment on the Atlanta Small Enterprise Present, we’re happy to welcome Jake Kelfer, entrepreneur, best-selling creator, and motivational speaker, to stroll us by way of his newest guide titled The Elevated Entrepreneur: Unlocking the Secrets and techniques of the World’s Best Coaches, Performers, and Entrepreneurs.

Transcription

Jim Fitzpatrick:
Welcome and thanks a lot for becoming a member of us right this moment, Jake.

Jake Kelfer:
Hey, thanks a lot for having me, Jim. Excited to be right here.

Jim Fitzpatrick:
Certain. So for individuals who could also be not as acquainted with you as we’re right here on the present, inform us a bit about your self and your journey.

Jake Kelfer:
Yeah, in fact. So I started my journey with a dream of enjoying within the NBA. All proper. That was the dream. However as a 5′ 8″ Jewish child from the suburbs, that dream obtained [inaudible] fairly fast. And I spotted that if I couldn’t play on the court docket, I needed to discover a option to be on the court docket. And so I went to varsity with the dream of being a sports activities agent.

Jim Fitzpatrick:
Okay.

Jake Kelfer:
I’m at school, I’m doing every little thing I can to separate myself. I’m networking, I’m doing resume workshops. I’m actually doing every little thing I can. I get able to graduate, I’ve a job lined up for me to work at my dream company and so they go on a hiring freeze.

Jim Fitzpatrick:
Ah.

Jake Kelfer:
Instantly, earlier than the careers even started, the dream has been hit with a roadblock.

Jim Fitzpatrick:
Certain.

Jake Kelfer:
And by chance I sort of put every little thing collectively and I community with some folks and I ended up getting a job working for the Los Angeles Lakers, my dream franchise. And so I started working with the workforce. It was Kobe Bryant’s closing NBA season and I noticed the affect that he had on the entire world. And I used to be like, that man is aware of what it’s about. And he can do it for all the world, what if I might do it for somebody’s world? And that led me to asking myself, what do I do know and the way can I assist?

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And over the subsequent few months I ended up creating what grew to become my very first guide referred to as, Elevate Past. And from that guide, I ended up begin talking everywhere in the world. I began working with extra NBA athletes within the occasion that I created. However finally I had one mission, to show goals into actuality. And as I’ve gone by way of my journey, I’ve helped tons of entrepreneurs develop companies. I’ve constructed a number of companies. I’ve spoken everywhere in the world. And now the first focus and a part of why I wrote the guide that we’re actually going to speak about right this moment is how will we assist folks flip their goals into actuality? And the way can we do this from wherever we’re, every time we need to?

Jim Fitzpatrick:
That’s proper. That’s the important thing. That’s what all people’s in search of. So inform us about your newest guide, The Elevated Entrepreneur, and the inspiration behind writing it.

Jake Kelfer:
So The Elevated Entrepreneur was totally created to assist folks, whatever the financial scenario that they’re in, to have the ability to create a life that they want, to have the ability to construct a enterprise that works for them and their model. As a result of I consider that whereas there’s one objective for all of us, which is to realize freedom, to realize time freedom, selection freedom, monetary freedom, there’s not one right option to getting there. And so this guide, I wished to characteristic 39 of the world’s greatest to share their secrets and techniques, to point out what does it actually take? And to hopefully have folks say, “You already know what? I resonate rather well with that individual. I don’t resonate effectively with that individual.” After which to have the ability to decide and select the mentor, the individual, the motion, the sauce, the key sauce that works so that you can go in and double down. And so this guide has actually opened my eyes as an entrepreneur, and it’s opened 1000’s of different folks’s eyes in addition to they’ve gone by way of studying all the guide.

Jim Fitzpatrick:
Certain, positive. It’s an incredible guide. We extremely suggest it to everybody. We’re truly going to make it obtainable right here. You’re simply sone click on away below this interview proper right here so you may get the guide. However in your guide you share how among the greatest performers and entrepreneurs overcome their struggles on the street to success. Are you able to share a type of tales or classes that resonates with so many?

Jake Kelfer:
Yeah, I feel what’s humorous about that is once we take a look at profitable folks as a society, we have a tendency to take a look at them as soon as they’ve develop into that profitable individual.

Jim Fitzpatrick:
Proper.

Jake Kelfer:
Proper. You say, “Oh, take a look at this individual. They’re an in a single day success.” However you didn’t see the final 10 years of what it took them to get there. Proper? And so one of many huge issues that I feel I discovered from all these folks was not solely now we have to alter our perspective, however now we have to grasp that should you actually need one thing, no person is aware of easy methods to get there till they’ve gotten there.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And so lots of the entrepreneurs within the guide discuss disciplined and constant motion. They talked about how essential it’s to construct the suitable relationships. They talked in regards to the dance between the artwork of achievement and the science of feat. And so once we take into consideration overcoming adversity, I need to problem anybody who’s listening to not simply say, “Oh, take a look at the place they’re at now.” I need to problem you to consider, “Effectively, the place did they start?” As a result of all of us begin from the identical place.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
It’s only a matter of what we’re keen to do to get to that finish end result.

Jim Fitzpatrick:
Yeah. Boy, there’s no query about that. So how do you outline success?

Jake Kelfer:
The best way that I outline success and I feel that is ever evolving. I feel that success is our information. It’s our compass to getting us to the place we want most. I consider it like Jack Sparrow on Pirates of the Caribbean, proper? The place he’s obtained his compass and it guides you the place you want to go essentially the most.

Jim Fitzpatrick:
Proper.

Jake Kelfer:
And for me at this second in my life, success is having the ability to have the liberty to do what I would like, once I need, with who I would like and to evokes others to do the identical.

Jim Fitzpatrick:
Yeah. Yeah, boy, that’s for positive. And like I mentioned, that’s what all people is after. And particularly proper now, that we’ve come by way of COVID and I feel we’ve come out on the opposite aspect utterly completely different than we went in. Proper? We all know what our strengths and weaknesses are. We all know that we’ve made it by way of. In lots of instances, folks have determined to say, “Look, I’m going to…” We hear in regards to the nice resignation, folks have left their full-time positions with corporations, possibly larger or small corporations, and mentioned, “I’m going to begin one thing by myself. I’m going to lastly go into my very own enterprise. I’m going to take that aspect hustle and make it my everlasting hustle or my important hustle.” So speak to us about that and the brand new instances that we’re in.

Jake Kelfer:
Effectively, I feel you nailed it on the pinnacle if you talked about how so many individuals are utilizing this chance to create one thing new for themselves. And in our business and dealing with on-line entrepreneurs and speaking with lots of people which are in e-commerce and quite a lot of completely different industries, right here’s what we seen. COVID gave folks hours of their day again that they didn’t have as a result of they had been now not commuting. And in LA the place I’m from, that’s 4 hours a day doubtlessly. Proper?

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And I do know you guys have some fairly powerful site visitors on the market.

Jim Fitzpatrick:
Oh, yeah. We do.

Jake Kelfer:
However what occurred was unexpectedly now, we lastly obtained the permission and we lastly obtained the time to create one thing. So right here’s what occurred. Not solely is that an incredible alternative for folks, however it additionally created extra competitors than ever earlier than. Mix that with the truth that know-how has made it simpler to enter any sort of entrepreneurship, we’ve seen extra folks, extra entry, restricted boundaries to entry, and it’s created two issues.
One, it’s created a really, very clear means for one of the best to face out as a result of they’re in a position to present how significantly better they are surely and the worth that they supply. However it’s additionally created an unbelievable want to search out methods to distinguish your self sooner than ever earlier than as a result of folks don’t have a yr, a two yr hole now. They’ve a yr, six months, three months to have the ability to show some kind of end result that retains them within the sport transferring ahead. And in order that’s actually been what we’ve been specializing in is how will we give these those that benefit? How will we assist encourage folks to say, you recognize what, what’s that fast win? What’s that emotional win? What’s that behavior that I can construct to create the consistency in order that I can find yourself making this aspect hustle my full hustle, making this dream alternative my actual life alternative? And that’s actually what we’ve been and what I encourage lots of people to do as they preserve transferring ahead.

Jim Fitzpatrick:
Yeah. So proper now folks which are listening to you and also you’re stuffed with power and also you’ve been down this street earlier than and also you went from nothing to one thing. In truth, greater than one thing however constructing profitable companies and writing books, and also you’re on this talking tour and what have you ever and you’re a success. Many individuals would take a look at you and say this man’s made it. However it’s now time with all that many individuals are proper now on the financial horizon and saying, wow, fuel costs, inflation. We’ve obtained rates of interest going again up. I at all times wished to begin my very own enterprise and I do know that I might do it, however I’m not so positive that is the time. What do you say to these folks?

Jake Kelfer:
I’m an enormous believer, Jim. All proper. I’m an enormous believer. And a few folks could not like this reply, however I’m an enormous believer that there’s by no means going to be the suitable time.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
All proper.

Jim Fitzpatrick:
I agree.

Jake Kelfer:
And if you wish to wait, you possibly can preserve ready. However look, are you aware what number of instances I’ve heard somebody say I obtained one million greenback thought and but it was one million greenback thought however they weren’t the one to truly create it? Lots of people.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
So the reality is, should you’re listening and also you’re like, “Is that this the suitable time?” You don’t essentially should go simply all in, you don’t essentially should do one hour a day. What you do should do is work out the plan, you must work out what do you truly want? After which you must work out what is step one you possibly can take to make that dream your actuality. And so is it the suitable time? I don’t know. I couldn’t have mentioned two years in the past earlier than the pandemic that it was the suitable time. However right here’s what I do know, should you’re keen to begin, nice and surprising issues will occur.

Jim Fitzpatrick:
That’s proper. That’s proper. Any person not too long ago revealed an inventory of the entire phenomenal manufacturers on the market that began throughout recessions. Starbucks was one in every of them. And I feel Nike was one other one. And there’s been so many others which have truly began when all people advised these folks you higher maintain off as a result of rates of interest are by way of the roof. There’s an enormous shake up within the economic system. There’s a recession occurring proper now. And people entrepreneurs mentioned, “That’s good. I’m nonetheless going for it anyway.” And the economic system simply didn’t let it have an effect on these entrepreneurs. And thank God they didn’t as a result of there’s some nice manufacturers on the market that began throughout these instances. So let me ask you this, what’s the guide’s largest takeaway? What are you hoping that readers get from it?

Jake Kelfer:
The largest hope that I hope that readers will take away from The Elevated Entrepreneur is that what you want is feasible. Individuals have began with means lower than you and have develop into rather more profitable. Individuals have began with tons of success and continued to achieve success. And I feel that if you learn this guide and also you be taught from a few of these specialists, a few of these governors, a few of these high tier entrepreneurs, a few of these those that have bought 9 determine companies, to a few of these people who find themselves constructing six determine companies, on the finish of the day it’s all the identical. You get to decide on what success seems like for you, however it’s as much as you to do one thing about it. And in order you’re studying this, I would like you to ask your self, what does success seem like to me and what am I keen to do about it?

Jim Fitzpatrick:
Yeah, that’s proper. And it begins with step one, proper? What’s the previous adage? A journey of a thousand mile begins with step one, one step. And that’s so true changing into an entrepreneur. You bought to begin, you bought to make that dedication and get on the market, which appears to be the hardest half that many individuals have. They’ll overanalyze. They’ll research the scenario. They’ll research {the marketplace}. They’ll take a look at the competitors. And I’m not saying these issues aren’t essential to take a look at, of us, however generally you possibly can actually overdo it. And what occurs in that point, it may be a month, it may be six months, it may be a yr or six years. Guess what? Any person’s already taken it to market in that period of time and so they’re crushing it on the market. Don’t let that occur to you. Proper? I imply, don’t you see lots of that on the market, Jake? The place they wait, to your level, for the right time and there’s by no means an ideal time.

Jake Kelfer:
Yeah. I imply, we see that on a regular basis. However I’d say one thing that stops folks much more than that’s they concentrate on the incorrect issues first.

Jim Fitzpatrick:
Yeah.

Jake Kelfer:
So somebody says, “Hey, I need to begin a enterprise.” And so they spend three months constructing an internet site, getting enterprise playing cards. And I take a look at them and I’m like, “Oh, that’s wonderful. Your emblem seems so good, however guess what? You don’t have clients but.”

Jim Fitzpatrick:
Proper. Precisely.

Jake Kelfer:
And look, you are able to do issues without cost and spend your time, that’s referred to as a passion. Should you’re making an attempt to construct a enterprise, you want to generate clients. And in order essential as it’s that we have to make the dedication to get began, you even have to ensure, effectively, are we doing the issues which are truly going to assist us see the outcomes we wish?

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And so it’s not, don’t simply go construct your web site, don’t simply go construct your emblem, exit into the neighborhood and serve any individual. Go create your product and put it on the market. Get suggestions and see what the neighborhood actually desires from what it’s you’re providing, whether or not it’s a product or a service.
However on the finish of the day, if you wish to begin one thing and also you’re like, that is the concept, I’m keen to do it, you must perceive that the trail gained’t be linear. It’s important to perceive that you simply’re going to make errors. And you must perceive that should you repeatedly transfer ahead and ask for assist, it is possible for you to to maneuver ahead means sooner than you ever thought doable. And so do I see this on a regular basis, Jim? Yeah. I see this left and proper, my man. However it’s actually, actually vital right here that anyone that’s listening, you bought to begin. You bought to know what path you need to begin at. And you bought to get clear on what it means so that you can succeed.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
As a result of everybody’s going to view that in a different way. And should you’re chasing another person’s definition of success, you’re by no means going to be completely happy or fulfilled.

Jim Fitzpatrick:
And I’m glad you introduced up another person as a result of so many individuals don’t get began due to what they assume others will consider them in the event that they’re not a hit within the first 30 days or the primary six months or regardless of the case may be. They’re means an excessive amount of social media on the market and so they can get down over it. Proper? And generally it holds folks again from going out and being nice as a result of they really feel they should be profitable from day one with the flowery automobiles and the massive places of work and the flowery household holidays that they need to put on the market on social media and it’s an enormous mistake folks make. Proper?

Jake Kelfer:
Yeah. Effectively look, I’d slightly be wealthy than look wealthy.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And lots of entrepreneurs, we see the flash as a result of the flash sells.

Jim Fitzpatrick:
Yeah.

Jake Kelfer:
And also you promote the dream. However in actuality, only a few folks go from zero to one million {dollars} very, in a short time.

Jim Fitzpatrick:
Except they gained the lottery.

Jake Kelfer:
Yeah. Proper.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And guess what? There are some folks which are unicorns which have one thing and it simply goes viral and it takes off and unexpectedly they’ve extra clients they might ever think about [inaudible]. I hope that’s you. Proper? I’ll help you. I’ll purchase no matter product you’re going to create. However for most individuals it’s a course of and that’s why it goes again to this concept of you bought to chase your definition of success. As a result of should you evaluate your self to another person, it’s possible you’ll be enjoying the incorrect sport within the first place.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
I keep in mind once I was first beginning, I began to check my success, my self price, primarily based on what I assumed different folks had been doing. I noticed the holidays on social media and I used to be like, “Gosh, their means forward of me. I’m consuming peanut butter jellies and taco bell.” Proper?

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
I needed to keep in mind, they might look profitable, however do I even truly need what they’ve?

Jim Fitzpatrick:
Yeah.

Jake Kelfer:
Is that even actually who they’re once they’re not posting photos of themselves?

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And I acknowledged that after I spotted what do I would like and I went all in on what I want. I grew to become a greater individual. I grew to become a greater entrepreneur. I grew to become a greater chief.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
And a very powerful factor was I began to have extra enjoyable.

Jim Fitzpatrick:
That’s proper. That’s proper.

Jake Kelfer:
And should you can’t have enjoyable, you then’re in all probability within the incorrect sport.

Jim Fitzpatrick:
That’s proper.

Jake Kelfer:
That is the sport of life and we obtained to play to win and we obtained to have time within the pursuit of excellence.

Jim Fitzpatrick:
Boy, there’s no query about it. Jake Kelfer, entrepreneur, bestselling creator, motivational speaker, I need to thanks a lot for becoming a member of us on the present. I do know that our viewers and subscribers are going to get so much out of your look right here with us right this moment. So thanks a lot. I really like your message. I really like your enthusiasm and your power. That is precisely what entrepreneurs on the market which are listening to us have this dialogue want. They want extra of this. They want extra cheerleaders to say, exit and make it occur. You probably did it, they’ll do it. And for these of you that haven’t picked up the guide but, huge mistake. We’re going to make it very simple for you. There’s a hyperlink proper beneath this interview that you simply’re watching proper now. Click on the hyperlink. You’re a click on away from starting your success and Jake’s going to point out you easy methods to get there and he’s helped a whole bunch of others, so he will help you too. So Jake, thanks a lot for becoming a member of us on the present. Actually respect it.

Jake Kelfer:
Thanks a lot for having me. It was a blast.

Jim Fitzpatrick:
Nice. Thanks.


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